Administrative Support Will Always Serve You Better!

When running a business, managing rapid growth and scaling is one of the most challenging parts. It's because there are moments when it becomes too fast-paced that even as a skilled manager and CEO, it still becomes a handful. 

Come to think of it, bold strategies, big ideas, and visionary leadership become the cornerstone of the growth and scaling that every company strives to achieve. However, the foundation and backbone of support is needed behind every leadership team to keep things moving seamlessly. AT FEELD, that foundation and overall backbone stems from hiring a group of administrative assistants from Elly.

Building The Foundation

Understanding the needs and gaps within your business is where you need to start; a foundation is only as good as its roots. Finding the balance of ensuring operational efficiency aligned with leadership objectives. At FEELD, while molding the foundation, we must look at the bigger picture, handling what comes in and out of the business, budgeting, expense oversight, and even policy management. 

This also includes coaching and managing the team with which you plan to build the foundation.

The team is only as good as the leaders who build it. Focus on what roles must be established and what tasks should be delegated to whom. Smooth administrative support doesn't come overnight. Focus on what is essential and what can help the business achieve the goal.

Put, making sure that the foundation and the team that builds that foundation align with the business's vision. In the end, it makes growth and scaling seamless.FEELD has taken that initiative, and we did with ELLY.

Early Oversight With Elly

When Elly first began supporting FEELD, only the CEO and COO had administrative help. The CFO was the first executive the Manager of Administration hired through Elly, and the process was seamless. From the start, Elly's team demonstrated an ability to listen to feedback, adapt quickly, and find the right fit for each role.

One of the first big tests came during an executive transition, when FEELD needed to replace an assistant. "The process was great," recalls the Manager of Administration. "It was efficient, communication was open, and the candidates were vetted before they even reached us." The trust that Elly built during this transition set the tone for a long-term partnership.

What Was The Setup?

Currently, FEELD's partnership with Elly provides dedicated administrative support for the CFO and a group of executives, including the VP of Business Operations, VP Creative, and the Chief of Staff. The assistants take charge of essential responsibilities such as managing calendars and overseeing expenses while stepping in when travel arrangements, inbox organization, or occasional personal tasks are required.

The workflow stays seamless through consistent Slack, Notion, and Google Suite communication, paired with monthly Zoom check-ins. Over time, the assistants have grown to handle their responsibilities independently, which gives the leadership team more freedom to concentrate on strategy and high-level priorities.

Flexibility and Partnership Became Our Cornerstone

One of the biggest strengths of working with Elly has been their assistants' flexibility. From designing spreadsheets to keep track of pending tasks, finding better tools for travel planning, and taking on responsibilities beyond the usual scope, they continually look for ways to make life easier for the team.

"The relationship has been excellent," shares FEELD's Manager of Administration. "They show up with a positive attitude, are open to feedback, and actively contribute to the wider admin team by being proactive and dependable."

Their role may include more in-depth business support or note-taking during key meetings. What won't change, however, is the value they bring.

Key takeaway: Elly provides adaptable partners who strengthen efficiency and support growth for businesses that want more than just assistants checking boxes.

Conclusion

FEELD's journey highlights just how powerful the proper administrative support can be. With Elly's help, the company has streamlined everyday tasks and freed its leaders to concentrate on the bigger picture. What began with basic scheduling and expense tracking has grown into a trusted partnership built on flexibility, reliability, and meaningful impact.

For any business in a growth phase, the takeaway is simple: when executives are no longer tied down by routine admin work, they gain the space to lead, innovate, and drive strategy forward. With a partner like Elly, administrative support becomes more than a back-office function; it becomes a catalyst for progress.